I'm an NYC retail beast & think about this stuff constantly.
1. 98% of people don't read signs.
2. If you still need a sign, it should be as concise as possible.
This one is a copy editor's nightmare on too many levels to discuss here. Are you reading this Josie? Try "Reopening 2/23" (or whatever day is correct) & you'll be getting closer.
Writer, photographer, DJ, and graphic designer Mick Jeffries is based in the heart of downtown Lexington, Kentucky, and travels as far and wide as he can as often as he can.
1 comment:
I'm an NYC retail beast & think about this stuff constantly.
1. 98% of people don't read signs.
2. If you still need a sign, it should be as concise as possible.
This one is a copy editor's nightmare on too many levels to discuss here. Are you reading this Josie? Try "Reopening 2/23" (or whatever day is correct) & you'll be getting closer.
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